Gmail ads appear in a format very similar to normal emails, starting out in a collapsed form at the very top of users’ “Promotions”, "Social" or "Updates" tab.
A Gmail ad initially appears in its collapsed form at the top of the Social or Promotion inbox tabs. An impression is counted each time the ad appears.
When a user clicks or taps on the ad, it expands to the size of an email that can be used to meet a variety of advertising goals. An engagement is counted when an ad is expanded.
If the user clicks on the content within the expanded ad, a click is counted.
Because they combine the simplicity of a visual email experience coupled with the ease of getting in-front of your prospects in your zip code, area code or nationwide with a click of a button. It has the power to supercharge your marketing efforts for one or all of your ad campaigns.
Are placed in the in-box of people that are actively searching for your product or service.
Are spam proof and never blocked.
Creates special branding of your product or service, showing up in their in-box 24/7 365 days a year.
Offers ad retargeting, meaning if they click on your ad you can continue to show your ads to them as they surf the net!
Can be saved or forwarded once they’re clicked on.
You can select mobile-specific options for your ads, including click-to-call, shopping display, app promotions, etc.
YouTube is growing exponentially, with more than 5 billion videos consumed every single day! This is much more traffic than any other platform out there. Even if you don't create many videos for your business, you'll easily reach an audience by advertising your content on other people's videos.
Plus
Here are the top five benefits of video marketing that can help you grow your business, increase sales and convert more customers.
Video can help improve SEO, Video keeps users on pages for longer, Videos are captivating, Video converts more, Video is easier to share.
76% Businesses & Marketers Surveyed Says That Video Marketing Helped Increase Website Traffic
81% Of Consumers have been convinced to buy a product or service by watching a brand's video
Businesses using video grow company revenue 49% faster, year-over-year, than organizations without.
79% Of consumers would rather watch a video to learn about a product, than read text on a page.
80% Of Users Can Recall a Video Ad They Viewed in The Past 30 Days.
More than three-quarters 76% of users have visited a company’s website after watching one of their video ads on social media.
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